The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email Marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust.
Email Marketing Tool like iContact generally have a powerful method of improving open rates and response rates. This method is personalization. Message personalization can be done by inserting what is known as mail-merge fields into your message.
iContact is working to change the way businesses and non-profit organizations communicate online by making it really easy to manage all online communications and the easy Email Marketing Solution to communicate online with your customers, prospects, and members from a single web application.
iContact is the easy and inexpensive way to put your emarketing on autopilot, check it out.
An overview video is at http://icontact.com/www/video/introduction_video.html.
You can try a 15 day free trial of iContact at www.icontact.com.